The lines between the digital world and the physical world are constantly evolving and the lines are getting blurred as each day passes by. Multinational organizations need to be ready to distinguish between the two worlds. According to a study conducted last year by Pew Research, an American think-tank found out that a quarter of the American citizen has online presence constantly and over a three fourth of the population have a daily internet presence. Consumers are leaving digital footprints which contain vital information and data like banking transaction or sharing their GPS location or even sharing their email details – and this data can be exploited by threat actors and used against the public at large. The government for quiet sometime had a keen eye on this matter concerning how information that is left behind by consumers on the internet knowingly and unknowingly can be used against them. The government also had been quiet for some time having forming regulations and legislations on this very crucial aspect of privacy and confidentiality. CCPA stands for California Consumer Privacy is poised to take effect from 1st January 2020
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Once the CCPA privacy law comes into action impacted business will be flooded with consumer requests. The CCPA will be a landmark achievement for the government as it will ensure the citizen of California their rights to know how their data will be collected and how it will be used. Organizations that are abiding by the CCPA legislation based on their size or type of business need to have a clear conception about the law and how does the law will affect the consumer. The companies also have to understand the procedure as prescribed by the law to collect information and what should be done if the vital information of consumer falls into the wrong hands.
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